![]() iOS 14.5 launches today, taking on Facebook and Google tracking.Ad blocking takes off on mobile phones, a challenge for publishers.iOS 14.5 lets you stop iPhone apps from tracking you. ![]() One conclusion: About 40% of US adults use an ad blocker, more than twice what publishers often report based on ad-blocking detection software, Blockthrough said. Blockthroughīlockthrough also funded a survey of 5,423 Americans to gauge their opinions on online ads. Use of ad blocking software is increasing on mobile devices, a study by Blockthrough found. But Apple’s privacy-first stance and the increasing use of ad blockers show major pushback to the approach. Indeed, it propelled much of the foundation of internet businesses. Though the ads might not be as distracting, they still face criticism that they they enable tracking, the central issue in the dispute between Apple and Facebook.Īdvertising has funded countless online sites besides the dominant beneficiaries, Facebook and Google. It offers a system to try to persuade website users to opt into delivery of the less intrusive system called Acceptable Ads. That’s a 10% increase over the 2020 PageFair report on ad blocking.īlockthrough makes money by helping advertisers try to cope with ad blocking. But it’s on mobile devices where ad blocking is really increasing, doubling over the last five years, from 282 million to 586 million at the end of 2020, according to the 2021 PageFair Adblock Report from ad tech firm Blockthrough. The number of people using ad blockers has remained mostly level on personal computers, with 257 million people using them monthly by the end of 2020. ![]() Use of ad blocking software like web browsers is surging, especially on smartphones, a study published Monday concludes. While Facebook and Apple tussle over the harms and benefits of online advertising, more and more of us are sidestepping the issue by blocking ads completely. By Stephen Shankland, In the US, an estimated 40% of adults block online ads on PCs or phones. ![]()
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